Most experts seem to agree that the first LEGO set as we know it would be the LEGO System Garage with Automatic Door, released in 1955. LEGO is also known for their LEGO sets, though it’s harder to pinpoint what the first LEGO set was. These bricks would later receive the name LEGO bricks in 1953, setting the company up for what would be their signature product. And the decision turned out to be the right one.”Įarly on, the company built wooden toys, and it wouldn’t be until 1949 that the business developed a product called “Automatic Binding Bricks” made from plastic. “It wasn’t until the day I told myself, ‘You’ll either have to drop your old craft or put toys out of your head,’ that I began to see the long‑term consequences. Kristiansen wrote that the decision to create toys wasn’t an easy one at the time, explaining: As you might expect, Kristiansen’s company specialized in toys. The word LEGO is a combination of two Danish words, “ leg” and “ godt,” which mean “play well” in English. ![]() A man named Ole Kirk Kristiansen founded The LEGO Group in 1932. ![]() Like most businesses, the history of LEGO starts with humble beginnings. It was in creativity that LEGO was able to make things click again. The company also explored new frontiers that would help them get back on their feet. New leadership helped LEGO overcome its challenges by embracing the business’s roots and reconnecting with customers. The company made a triumphant return to what made them so successful in the first place. To do so, they needed to rebuild brick by brick.Īn analysis of their comeback shows how effective LEGO’s strategy was. ![]() As the world now knows, LEGO was able to make a comeback, but that was far from certain at the time. After decades of growth, the company was teetering on the edge of bankruptcy. The building block toy offered children all over the world the chance to show their creativity and build something unique.Īs promising as that all sounds, LEGO found out firsthand how quickly everything can come crashing down. After all, whether you grew up in the 60s or consider yourself a 90s kid, one toy connecting each generation to the next is LEGO. When you receive the title of “Toy of the Century,” success is guaranteed, right? LEGO seemed to think so. LEGO Climbs Back on Top of the Toy Industry.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |